I decided this week to talk about the importance of knowing as much about your craft as you can, so that you can sell yourself to your potential client. As I mentioned in my previous blog, I have had a passion for filmmaking from a very young age, and as such, I decided that this would eventually be a career and not just a hobby. A few days after I had posted my initial blog I was at work when I overheard a young woman talking about how she needed to find someone quickly to run the camera  for a short training film that she was doing for her company.  I took this as my chance to sell myself as the sound guy she never knew she needed.

 

The conversation stared off as a cordial introduction, with me mentioning that I might know someone that could help her out. We spoke for about thirty minutes about what the film was going to be about, and then I politely asked if she had a linked-in account, or Facebook. As the fate would have it, she had both. I then in a very subtle way, suggested that she check out both the linked-in profiles of the contact that I had made from a previous film, as well as checkout my pages. 

By utilizing the power of social media to not only market a contact, but also myself, I was able to secure a job and a brand new contact. So being as familiar as you can be with your brand, product or service is one of the most important things that I feel you'll ever need to know in order to properly market it. Also, carrying around a sample of your work in your phone as a digital portfolio would be another way to market your brand on the fly.